In Russia the market of credit cards is a new player - «Home Credit and Finance Bank». According to his representatives, it plans to take significant market share in credit cards. However, according to analysts, over the medium term, a serious place in the sun it is not ugotovano because the current strategy of the bank in this market for this too «accurate», but the product itself is not particularly original. However, it may be the product «Home Loan» will be much better once held «run» the most reliable clients.
«Home Credit and Finance Bank» (HCFB) - one of the biggest players in the market of consumer lending in Russia, which, however, it is not surprising, since its main investor, known Czech financial company Home Credit Finance as, working in the European market of consumer lending. Moscow Bank specializes in «shop» consumer credit by issuing loans directly in the outlets for the purchase of appliances and office equipment, garden tools, etc. All of the Moscow Bank for about 7 thousands of partner stores. On December 1, 2004 For the size of loan portfolio exceeded 12 billion rubles. The number of customers who apply for a credit of «Home Credit and Finance Bank», to date more than 2 million people.
This week, the bank has introduced a new product - revolver (with the possibility to use multiple credit) credit cards of international payment system, Maestro. The appearance of the product was fully expected. About their plans to the representatives of the bank reported in the summer. However, the fact that they are embodied in the life now is very timely, since the credit market in Russia only the plastic is formed, and enter it now can be easier than a few years when competition is exacerbated to the limit. So far it has only hundreds of thousands of credit cards, but after a few years the market of plastic cards is projected to grow at times. In particular, the director of Moscow Visa Oliver Hughes predicts that by 2008, this growth will be 60-80 times.
Like many other players, HCFB will take a significant share of the credit card market, as stated in its official report. However, it also refers to the fact that holders of credit cards «Home Loan» can only be reliable customers bank with a positive credit history. As reported in a press conference arranged for the introduction of a new product, predpravleniya Bank Andrey Lykov, «we do not deal the cards to everyone,« street ». They may have only our customers with good credit history ».
Source: RBC Daily
